Elle Decor & LA RINASCENTE
The "Rinascente Duomo" department store in Milan hosted Elle Decor Apartment, a project developed in the 8 windows overlooking the square, set up for seven days. The exhibition was curated by the magazine for the inauguration of the 6th floor dedicated to the home, in the new look designed by architect Aldo Cibic.
A complete house, from the entrance to the garage with real furniture and objects mixed with full-scale photographic images of furniture and people. A reconstruction that appears even more realistic because every window has been matched with a soundtrack: an alarm clock in the bedroom, birds chirping on the terrace, a washing machine that is spin-drying in the laundry room...
Our free-standing stainless steel washing, cooking and storage element was highlighted in the window dedicated to the kitchen.
The exhibition video:
Read the article on Elle website: