25 Oct 2011

FREE TO FEEL EMOTION

LIBERI DI EMOZIONARSI

200°

The collaboration between an architect, Barbara Marsiletti and an artist, Manuel Baldini, led to the creation of an innovative visual merchandising project that involves various merchandise categories, with the objective of promoting the work of the architectural firm in an original way.

Hence the project Window Display 2010, and its fifth exhibition theme: the Kitchen.

Significant studies demonstrate that buying a kitchen is an emotionally-driven decision, and many manufacturers have adapted to this finding, presenting increasingly elaborate solutions and finishes.

Barbara Marsiletti and Manuel Baldini decided to create emotion without special effects, but through the beauty of reality. This requirement led them to Alpes-Inox: in these kitchens they found an authentic aesthetic value guaranteed by quality, functionality and safety, based on superior technical standards and expertise in working with steel.

In their studio space in Corso Fogazzaro in Vicenza, in May, the hosts cooked and dined with their guests.

Is there anything more emotional and authentic than that?




 

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