TEMPORARY SHOPPING LOFT
Temporary Shopping Loft, a temporary shop in Milan, open for three days, in which Alpes, along with other select manufacturers in the field of furniture and accessories, showed and sold their wares at a discounted price.
The project was developed in media-partnership with the monthly decorating magazine Casa Facile, published by Mondadori, participating with its own corner of consultants and experts.
The design created spaces with individual themes, in which the furniture and accessories by participating manufacturers were arranged to simulate a photographic set for a magazine story.
The concept of the event, conceived by the Artmouse Team, is: “Walk onto the set of Casa Facile and buy everything on it!”